My Talents, My Goals

Motivation goes hand in hand with creativity

The core to a good design is focus, whether it be in the form of a piece’s design or practical utility. I choose to blend the two together to create what I do, giving my work the necessary details to meet the required goal of a client while offering a unique and innovative design that can stand on it’s own as an artistic design. My Designs Focus around a variety of themes, subjects, and are flexible to the situation and purpose presented, creating a design that’s eyecatching, modern, and engaging overall.

Skills

Adept with the Adobe Creative Suite
Logo Design
Package Design
Iconography
Color Theory
Web Design
Mobile Design

Putting Practice into Product

Here is a basic Case study of one of my projects fixated around creating a financial application, where the target demographic was aimed towards baby boomers. This presented a particular challenge, as we research we conducted with members of this the baby boomer demographic showed a lack of trust or consideration with mobile financial applications, citing a lack of security and confusing UI as a deterrent.

Mood boardsThe first step of creating this app for our demographic came in the form of mood boards. For this one, I sought to compile imagery that baby boomers would find appealing. Imagery that conveys, financial stability, security, and above all,… — **Mood boards**
The first step of creating this app for our demographic came in the form of mood boards. For this one, I sought to compile imagery that baby boomers would find appealing. Imagery that conveys, financial stability, security, and above all, trust, as if one were simply talking one on one with their banker.

Mood boards (Continued)With the second mood board, the aim was to collect a series of graphics and colors that could better suit our demographic. Modern color trends, while great in all manner of design, are better suited for a wider audience. To re… — **Mood boards (Continued)**
With the second mood board, the aim was to collect a series of graphics and colors that could better suit our demographic. Modern color trends, while great in all manner of design, are better suited for a wider audience. To really convince our demographic, I chose colors that could be considered either traditional, or conservative in a financial sense.

Persona StudyNext step came in the form of a persona, who were tailored to meet the problems baby boomers face with most interfaces on a mobile platform, as well as presenting problems concerning finances that out final applications would cater towa… — **Persona Study**
Next step came in the form of a persona, who were tailored to meet the problems baby boomers face with most interfaces on a mobile platform, as well as presenting problems concerning finances that out final applications would cater towards.

Narrowing Down Color, Type, and Icon AestheticWhen Finalizing the results of research, practice, and trends that cater to the demographics, I came up with a series of colors that I felt best suited the target audience, conveying a sense of what Baby… — **Narrowing Down Color, Type, and Icon Aesthetic**
When Finalizing the results of research, practice, and trends that cater to the demographics, I came up with a series of colors that I felt best suited the target audience, conveying a sense of what Baby Boomers look for when concerning their finances.

Finished ProductBy the end of the project, I created an application UI design that prioritizes easily navigable User interface, a level of security options and trust, and a constant tab on one’s financial status. with easy contact if one has further… — **Finished Product**
By the end of the project, I created an application UI design that prioritizes easily navigable User interface, a level of security options and trust, and a constant tab on one’s financial status. with easy contact if one has further questions.